by Kingdom By MAG 
Beyond Borders: How Dubai’s 2025 Off-Plan Buyer Pool Is Evolving – Kingdom by MAG Insights
Dubai’s off-plan property market is witnessing a remarkable boom, with record-breaking sales fueling its real estate sector into an exciting 2025. Kingdom by MAG closely tracks these trends and shifts in the off-plan market to equip our clients with market intelligence to make smart buying decisions. Discover the latest updates on the Dubai off-plan property market, as we take a closer look at the mega trends.
2024 Off-Plan Performance: Record Year for Dubai
In 2024, off-plan accounted for 63% of all residential transactions in Dubai with demand spilling into 2025. From January to June 2024, more than 35,000 off-plan units were sold, valued at an impressive AED 45 billion, up 15% YoY. Market reports show a 60% YoY jump in transaction volumes and a 43% increase in value. Off-plan sales were notably strong during Q2 2024, with 25,400 units changing hands, valued at AED 52 billion.
What’s Fueling the Boom?
- Dubai’s Global Appeal: As one of the world’s most sought-after investment destinations, Dubai offers a tax-free environment, compelling rental yields, and lucrative investor-friendly residency programs, fueling property demand.
- Stable Economic Outlook: The UAE real estate market continues to outperform in 2024 amid a strong economy that’s built its reputation on stability and long-term capital appreciation.
Dubai’s Changing Off-Plan Buyer Pool in 2025
Dubai has established a real estate market that attracts investors from all corners of the globe, but what’s the latest on the country’s ever-changing off-plan buyer pool in 2025? Kingdom by MAG has analyzed data and the latest trends to bring you Dubai’s most sought-after real estate off-plan projects by foreign nationalities in 2025.
Top 5 Nationalities in Dubai’s Off-Plan Buyer Pool in 2025
- India (22%): Indian nationals remain Dubai’s largest source of foreign buyers, motivated by Dubai’s large Indian community and steadily growing high-net-worth (HNW) investors from India.
- United Kingdom (17%): British investors are also keeping the UK’s flag high in Dubai as one of the largest sources of foreign buyers, enticed by the emirate’s safe-haven status and potential for strong long-term returns.
- China (14%): Chinese nationals are gradually rising to become one of the most prominent foreign nationalities in Dubai’s off-plan property market, thanks to strategic partnerships and investor-friendly residency schemes such as the UAE’s Golden Visa.
- Saudi Arabia (11%): Saudi nationals are attracted to popular prime locations such as Downtown Dubai and Palm Jumeirah, also finding Dubai’s market more competitive in pricing compared to the Kingdom of Saudi Arabia.
- Russia (9%): Russian money has continued to flow into the Dubai real estate market in 2024 despite the global political climate, with many investors gravitating towards luxury off-plan developments.
These top five nationalities of foreign buyers in Dubai’s off-plan market in 2025 account for a total of more than 70% of the market share.
Nationalities to Watch: New Markets Powering Off-Plan Demand in 2025
- Latin America (Mexico): 11%
- Pakistan: 11%
- Canada, Italy, Austria, Egypt, Morocco: Mid-single digit shares in early-2025 off-plan transactions.
This is just the beginning of Dubai’s off-plan buyer pool transformation into the most global property market in the world.
Why Dubai? Insights from Kingdom by MAG
As Dubai’s real estate market has established itself as the most attractive in the world for property investment, the following are just a few reasons why.
- Golden Visa Residency: The UAE government has put in place a 10-year Golden Visa residency for those who purchase property worth AED 2 million and more. The various payment options offered on new developments by leading developers and luxury real estate brokers in Dubai, make it all the more appealing for international investors.
- Tax-Free Environment: Dubai offers a tax-free environment with no property taxes, capital gains taxes, or other forms of government levy. This puts more money in investors’ pockets, which is why Dubai remains one of the most tax-effective real estate investment markets in the world.
- Attractive Rental Yields: With an average rental yield of between 6% and 8%, Dubai is one of the most lucrative real estate investment markets in the world.
- World-Class Infrastructure and Lifestyle: Whether cutting-edge real estate developments, or world-class amenities and shopping malls, Dubai provides a top-tier luxury lifestyle that can’t be found in other cities.
- Diverse Project Portfolio: At Kingdom by MAG, we partner with some of the leading developers in the market to provide an extensive portfolio of off-plan real estate in Dubai. Whether you’re looking for an elegant villa or waterfront apartment or an affordable apartment with family-friendly amenities in a high-demand location like Jumeirah Village Circle (JVC) or Dubai South.
- Flexible Payment Plans: Developers have responded to the growing international demand for off-plan property with flexible payment plans, allowing investors to get their Dubai property in a manner that best suits their budget.
Demand is Spiking: Residential and Commercial Properties
Residential off-plan properties have been the main driver of pre-launch activity, but Dubai’s commercial real estate is also enjoying a boost in pre-launch sales. Offices, retail spaces, and logistics facilities are seeing growing interest among institutional and corporate investors, especially from the UK, USA, and GCC. Dubai’s real estate market reported 931 commercial transactions in November 2024, with an estimated total value of AED 9.2 billion.
End-User Demand: A Game-Changing Trend
As a leading luxury real estate brokerage, Kingdom by MAG has noted a recent trend in the UAE property market with a slow but steady decline in investor-buyer transactions. The data reflects a more sustainable property market in Dubai, as a growing number of off-plan buyers are now looking to buy property in Dubai for end-user purposes. This has been especially true in the case of residential projects. Kingdom by MAG has had a significant number of projects that have seen a similar surge in end-user buyers, some examples being MBL Signature in Jumeirah Lakes Towers (JLT) and Kingdom Gate in Al Furjan.
End-users, namely families, are making up a greater share of off-plan buyers, which is a very good sign of market stability. Kingdom by MAG has also observed a high demand in lifestyle-focused properties such as the above.
Projects for Families, Sustainability, and Communities
As we look ahead at Dubai’s off-plan real estate in 2025, we believe projects that focus on families, luxury, and more sustainable living are going to be more sought-after. Dubai’s top off-plan projects are making major efforts to tailor to family buyers in particular, as well as an increasingly diverse buyer pool. Developers are launching diverse projects and using different marketing strategies to speak to buyers of various cultures and nationalities. As we can see in the data, the top five foreign nationalities account for 70% of the off-plan demand in 2024. What’s also interesting is the clear move away from speculative investment buyers and towards end-user buyers such as families looking for their long-term residence.
Kingdom by MAG: Leading the Way
Kingdom by MAG is dedicated to bringing only the best and most high-quality off-plan projects to the Dubai market, curated to meet the growing needs of the international buyer. Kingdom by MAG is part of MAG Group Holding, one of the largest corporate structures in the region with over 30 years of credibility, experience, and trust in the UAE.
Kingdom by MAG Delivered Projects
- MBL Residence: A landmark residential tower in JLT
- MBL Royal: Premium waterfront living with top-notch finishes and high-end amenities
Kingdom by MAG Off-Plan Projects
- MBL Signature (JLT): Step into a new level of luxury in one of the most sought-after locations in Dubai with MBL Signature in Jumeirah Lakes Towers. Enjoy the best in views, upscale amenities, elegant layouts and design, with projects purpose-built for a high international standard.
- Kingdom Gate (Al Furjan): Discover the perfect blend of affordable luxury and a top location in one of Dubai’s fastest-growing residential communities in Kingdom Gate at Al Furjan. These units feature smart layouts and high-quality interiors, making them ideal for a mix of investors and end-users.
Residential and Commercial for 2025
Kingdom by MAG takes pride in its diverse range of properties that cater to a wide range of residential and commercial real estate needs. Whether you’re an investor looking for lucrative projects with the best rental yields or an end-user seeking a luxurious home with world-class amenities, Kingdom by MAG’s portfolio has you covered.
Stay on the Lookout to Invest in Dubai’s Off-Plan Real Estate Market
Whether you are an international investor, resident looking for an upgrade, or a family looking to buy your dream home, Kingdom by MAG can help you along every step of the way. Get in touch with us using any of the following contact channels:
- Call us: +971 58 555 9090
- Email: info@kingdombymag.ae
- Visit our website: www.kingdombymag.ae
Discover the future of Dubai real estate with Kingdom by MAG, where luxury meets accessibility and sustainable living creates the best for our home.
